THE BRITISH ASSOCIATION OF SPORT AND EXERCISE SCIENCES
GUIDELINES FOR USE OF THE BASES LOGOS

We have produced logo brand guidelines for our members. The guidleines are in place to link with our vision to be recognised as the UK's leading professional body in sport and exercise sciences. With this in mind The British Assosiation od Sport and Exercise Sciences logo needs to be portrayed correctly across all external material in order maitnain a stong and consitant brand image. 

If you fall into one of the categories below you eligible to use the relevant BASES logo on your website, email signature ectara. 

•	BASES Member 
•	BASES Accreditation 
•	BASES High Performance Sport Accreditation 
•	BASES Laboratory Accreditation 
•	BASES Undergraduate Endorsement Scheme 

In writing
Company name - The British Association of Sport and Exercise Sciences
If you wish to shorten the title you can to BASES, please not all letters need to be capatalised.
BASES is a Company Limited by Guarantee Registered in Cardiff No. 5385834.

Colour 
The primary colour of the BASES logo is Pantone Reflex Blue C100  M73  Y0  K2

Font 
The typeface for the BASES graphic on the logo is Helvetica Neue 97 Black Condensed - Linotype Font Library Copyright
The typeface for the extended wordage is Helvetica Neue 57 Condensed - Linotype Font Library Copyright

Summary of logo guideline

•	The logo should be used in accordance with the BASES Code of Conduct www.bases.org.uk/Publications-Documents-and-Policies
•	The logo should never be stretched, redrawn, changed in color/font or otherwise manipulated in any way
•	Under no circumstances must straplines or new elements be used in conjunction with the logo 
•	The logo may be used on websites of BASES accredited individuals 
•	BASES reserves the right to refuse or withdraw permission for use of the logo from any third party website. There should be a clear indication of the reason for the display of the logo (e.g., xxxx is a BASES Accredited…). It would be normal practice to link the logo to the BASES website, www.bases.org.uk
•	The logo may also be used in PowerPoint presentations or other oral and/or promotional communications
•	Two versions of the logo exist: One with a resolution of 96dpi (best used on websites) and one with a resolution of 300dpi.

To download the relevant BASES logo and to view the specific guidelines please login to the members area of www.bases.org.uk and visit www.bases.org.uk/Accreditation-Logos-and-Guidelines