PhD Studentship: Physical Activity Calorie Equivalent Labelling

  • Loughborough
  • 9th July 2018

Employer: Loughborough University
Reference: SSEHS/AD
Bursary: £14,777 per annum plus tuition fees
Contract Type: Full Time; Fixed term


Project Detail:

Applications are invited for a PhD studentship funded by Loughborough University to start October 2018 or January 2019. The project will be based in the School of Sport, Exercise and Health Sciences at Loughborough University.

More than two thirds of the population are either overweight or obese. We urgently need innovative strategies to change lifestyle behaviour at the population level. There is little evidence that front-of-pack information on food is having any impact on positively changing consumers behaviours. This may be due to, at least in part, to the notion that calories (Kcal) are too abstract a concept for the public to comprehend when trying to calculate their energy intake and consumption decisions. More visible, simple and tangible forms of front of pack labelling might be more useful in encouraging healthier food choices.

An alternative approach to current nutritional labelling, particularly for high calorie/energy dense foods, is providing front-of- pack calorie information with a clear interpretation of what the calorie content of the item means in terms of energy expenditure. This is known as physical activity equivalent calorie labelling (PACE), which aims to show people how many minutes of physical activity (e.g. walking or running) are equivalent to the calories in the item. PACE labels could be a promising focus for public health policy.

This PhD will focus on conducting studies that investigate the views of the public about PACE labelling and testing its efficacy in altering food choice/selection in the public.

The preferred start date is October 2018.

Entry requirements

Candidates will normally need to hold, or expect to gain, at least a 2:1 undergraduate degree (or equivalent) in disciplines related to: health psychology, exercise science, nutrition or health science. Candidates should also hold a relevant Master’s degree in the aforementioned areas.

Interview date: To be confirmed (either 24th, 26th or 27th July)

Informal enquires about the research project should be addressed to Professor Amanda Daley, email:

All applications should be made online at Under programme name, select Sport, Exercise and Health Sciences. Please include a personal statement (one page maximum) detailing how your qualifications, experience and research interests make you a suitable candidate for this PhD. Please quote reference number: SSEHS/AD

Loughborough University is a top-ten rated university in England for research intensity (REF2014) and an outstanding 66% of the work of Loughborough’s academic staff who were eligible to be submitted to the REF was judged as ‘world-leading’ or ‘internationally excellent’, compared to a national average figure of 43%. In choosing Loughborough for your research, you’ll work alongside academics who are leaders in their field. You will benefit from comprehensive support and guidance from our Graduate School, including tailored careers advice, to help you succeed in your research and future career. Find out more:

General information about the School of Sport, Exercise and Health Sciences can be found at:


The studentship is for three years and is valued at £14,777 per annum plus tuition fees at the UK/EU rate. This studentship is only open to applicants eligible for UK/EU fees.


BASES stands for the British Association of Sport and Exercise Sciences. BASES is the professional body for sport and exercise sciences in the UK.



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